Developing a Social Media Strategy


Over the past few weeks I have been working on a social media strategy. One of the challenges I have faced is determining what will work or make sense for the organization (university) I'm developing/executing this strategy for. The use of social media is being debated in the military and at fortune 500 companies. The use of social media I believe will drive potential customers to your business (or student to the university in my case) as well as become an essential vehicle in informing your consumers about what is going on at your place of business. This recent article "Fortune 500 Companies Using Social Media to reach Customers" http://www.chicagobusiness.com/cgi-bin/article.pl?article_id=32875 and the recent DoD decision http://www.defense.gov/NEWS/DTM%2009-026.pdf is supportive of the need for ALL organizations to consider developing/executing a social media strategy.

Developing a social media strategy really starts with understanding how the organization intends to leverage social media (awareness, gain customers, push out news and events, announce new products, etc) and what benefits will you gain by having a social media strategy. For the university I have looked at this from the standpoint of awareness of university educational programs, promote what makes us difference and the benefits of becoming a student at the university.

I would like to hear from those who have developed and executed social media strategies. What exactly has worked for you? Am I on the correct path to social media success! Share your thoughts with me. Yes... I am also on twitter: http://twitter.com/bigtonyrhem

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The Knowledge Management (KM) Depot: Developing a Social Media Strategy

Wednesday, February 24, 2010

Developing a Social Media Strategy


Over the past few weeks I have been working on a social media strategy. One of the challenges I have faced is determining what will work or make sense for the organization (university) I'm developing/executing this strategy for. The use of social media is being debated in the military and at fortune 500 companies. The use of social media I believe will drive potential customers to your business (or student to the university in my case) as well as become an essential vehicle in informing your consumers about what is going on at your place of business. This recent article "Fortune 500 Companies Using Social Media to reach Customers" http://www.chicagobusiness.com/cgi-bin/article.pl?article_id=32875 and the recent DoD decision http://www.defense.gov/NEWS/DTM%2009-026.pdf is supportive of the need for ALL organizations to consider developing/executing a social media strategy.

Developing a social media strategy really starts with understanding how the organization intends to leverage social media (awareness, gain customers, push out news and events, announce new products, etc) and what benefits will you gain by having a social media strategy. For the university I have looked at this from the standpoint of awareness of university educational programs, promote what makes us difference and the benefits of becoming a student at the university.

I would like to hear from those who have developed and executed social media strategies. What exactly has worked for you? Am I on the correct path to social media success! Share your thoughts with me. Yes... I am also on twitter: http://twitter.com/bigtonyrhem

Labels: , , ,

4 Comments:

At February 28, 2010 at 2:55 PM , Blogger Virtual Girl Friday 4 Hire said...

I utilize Social Media to gain interest in who I am and what I do. I also send my "blogs" to my Twitter accounts because I am trying to gain interest in what I have to say and to maybe help someone in their research. I do feel like I am slipping when it comes to blogging because I'd like to do it more and I am subconscious about people being offended or or not being interested in what I have to say.

I have been successful in helping some non-profits get their messages out on Twitter and their own websites. Like you suggested I designed a plan according to what the non-profit is trying to accomplished and the audience they are trying to reach.

I am finding that Social Media takes ALOT of time, management and maneuvering. I myself enjoy it. I have build myself an approach that I explain to any potential clients or clients that contact me and are in need of getting themselves, organization and or their business out there.

www.virtualgirlfriday4hire.com

 
At March 1, 2010 at 11:36 AM , Blogger Anthony J. Rhem Ph.D. said...

Virtual Girl Friday 4 Hire:

I agreee that being active in Social Media can take up a lot of your time. I believe that focusing on no more than three (3) relevant sites (linkedin, twitter and possible facebook) will be sufficient to interact with your customer base. Organization is the key and having one dedicated resource would help!

 
At March 1, 2010 at 12:52 PM , Blogger Virtual Girl Friday 4 Hire said...

I think we are on the same page. I agree that trying to manage more than 3 social networks would be too time consuming, BUT you can sign up for PING and enter your updates one time to ALL of your social networking sites that they support.

 
At March 2, 2010 at 3:35 PM , Blogger Anthony J. Rhem Ph.D. said...

Virtual Girl Friday 4 Hire:

PING is an excellent idea to include in the Social Media Strategy and increase the effectiveness of your post.

Thanks!

 

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